Affiliate marketing is a marketing program where an affiliate promotes products and services of others online and earns a percentage of revenue generated from sales. The more products or services he sells, the more commission he earns. So to increase the rate of sales and earnings, the affiliate marketer needs to attract the attention of the visitors to the site he promotes, and to do that SEO is the most effective way. To optimize the site with SEO, the affiliate marketer should follow a few important SEO tips so that he/she does not make any major mistake while embarking on SEO campaigns.
Let us here take a close look at four important SEO tips that will help an affiliate marketer to attract visitors to the sites he promotes.
- Test offers with PPC first:
Most affiliate networks give you a clear idea of just how profitable offers can be. You are given CPC values, payout statistics, and a general idea of how popular each offer is. For initials, it is recommended to test the offers with PPC first rather than considering SEO. SEO is an expensive exercise, not in terms of money but in terms of time. So it is wise to experiment with PPC marketing before engaging in SEO. Create accounts using common PPC platforms and check the conversion rates to your offers. To start with, Google Adwords is the best place as it reflects search traffic effectively. If you find this profitable, move on and invest in long-term SEO.
- Count your time against profits:
Counting profits alone is a poor way to weigh the value of an offer. Remember, the time you spent on SEO is the time you could spend on elsewhere and earn effectively. If you value your time at $50 per hour, take note of the hours spent on your SEO campaigns and assign a $50 loss to each of them. This way, you are not just working for instant profit but for generating enough money to override the opportunity cost of spent time.
- Set up short term SEO earners:
Before you build your authority website set up some cash flow. Creating small sites and ranking relatively high with right linking strategy can enable you to drive targeted traffic to your offers. This will help you generate small income while working on big search asset.
- Ensure your offers are SEO friendly:
Some affiliate networks are limited to the forms of traffic you drive to an offer. Some are limited to PPC, while others to search-only traffic. So before you embark on a major SEO campaign, make sure your offers drive search traffic. There is nothing worse than investing time in an offer that is not compatible to your marketing platform.
In conclusion, SEO is the best way to generate targeted traffic to the website. So to use SEO for affiliate marketing, bear the above mentioned tips in mind.
This is a guest post by Fiona. She is a professional writer and has contributed her articles to several websites and some topics covered by her are building on-line communities, importance of search engine marketing and social networking websites and many more.