In business, it’s important to get your message across as clearly and succinctly as possible. Whether speaking on theto clients and customers or passing on instructions to team members, it pays to get to the point. And when it comes to giving a presentation, there are a few tricks which need to be incorporated if the experience is to prove a success.First and foremost, the demeanour of the presenter is crucial. There’s nothing to be gained by letting nerves get the better of you, for example, because it will result in the listeners losing confidence in the message you’re trying to communicate. Even if you need to practice beforehand, you simply have to be assertive and in control. Without that, your presentation will undoubtedly suffer.
It’s good to see as well as listen
Most people rely on the use of televisual aids during the event, mainly because a basic stand-and-talk format can soon become a little laboured. Even the best speakers in the world rely on some kind of help, so it’s a good idea to use a Powerpoint presentation, for example, or perhaps a simple display board with a few coloured pens. Anything that breaks up the occasion is always a good thing.
If you’re planning on presenting in the coming weeks, it’s hugely important to remain on topic throughout. It’s so easy to wander off topic without realising, and when you do that you will start to lose the audience. By all means introduce other strands of conversation to support the whole concept, but always remember to remain focused on the underlying message.
Keep it simple, stupid!
Another good tip is to avoid bombarding the listeners with data. Information should always be conveyed in bite-sized chunks, and if it’s mainly numerical it should also be supported with printed hand-outs. The audience needs be kept informed, of course, but throwing too many facts and figures at them in a short space of time can be counter-productive.
Any presenter can get into the trap of thinking the presentation is an opportunity for them to show off, and to impress listeners with their command of the language and the depth of their knowledge. This must be avoided at all costs, because the audience will want to walk away afterwards with the feeling that they understood the whole thing. Using long words and elongated waffle to say what could be said in a far simpler fashion is unnecessary, and will detract from the overall experience.
Whether you are presenting in office space in Manchester or halfway around the world, make sure you nail it!